One of the most important elements of a website and is often missing.
What Are Most Business Websites Missing?
You may not be selling a product that can be ordered online, but you are interested in a visitor doing something. You ARE interested in:
- Getting a phone call
- Getting a lead
And to get a phone call or to generate a lead, you need a sales page written as if you are talking to just one person. Identify a problem and validate that one visitor's need for a solution. Continue to write and explain why your product is the solution to their problem. Tell them exactly what your product will do for them -- why it will solve their problems and how. Pack your copy with benefits and more benefits. Write to persuade -- that's the bottom line.
A Sales Page can help turn up your results. A Sales Page:- Has the most important action for a visitor to take
- Contains the most powerful and compelling content of the website
- Will help establish your credibility
- Will give the Build-up of value for your product or service
What are some types of Sales Pages?
- Product Sales Pages
- Service Sales Pages
- Subscription or Membership Sales Pages
- Software Download Sales Pages
- Lead Generation Sales Pages
What are the components of a great Sales Page?
- Headline
- Introduction
- Build Your Story and Credibility
- Showcase the Benefits
- Discuss the Features
- Build Up of Value
- Order or Call to Action Details
- Conclusion
Of course, this isn't the complete list of the components of a Sales Page, and all of the components have specific content to help keep your visitor's interest and to help move the visitor to the final action you desire.
Advanced Uses of a Business Website Sales Page:
- As a landing page for advertisements
- As the final "Call to Action" page in a website funnel strategy
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