Website pages are not created equal!

To launch or grow your business online, your next step will be to develop a great web site. Your web site must be specifically designed to sell your product or service.

Everything within your web site should have one purpose -- getting your visitor to take action. Words are the most powerful marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click away and never return.  

Think about it.  A website is a collection of pages at multiple levels.  Are all pages created equal?  No!  The most important page would be the one that causes a visitor to do something, a "call to action."

Some examples of "Calls to Action" are getting a visitor to:

• Order your product or service
• Call you
• Contact you by email
• Request a quote
• Sign up for a newsletter or other Opt-in offer

Every word, sentence and headline should have one specific purpose -- to lead your potential customer to your order page or final "Call to Action."

How to get visitors to that page?  The "Sales Funnel" technique.  This technique involves the wording and position of content that moves people toward the final page.  With experience, we have learned where and how to place things so that visitors follow your lead.

Now, what if that final page were the most persuasive page on your website?  Learn about the Website Sales Page.