Houston Based Small Business Custom Website Design Company knows: Getting Traffic to a Website is the first step.  But then, your website must do its job...

Website pages are not created equal!

To launch or grow your business online, your next step will be to develop a great web site. Your web site must be specifically designed to sell your product or service.

Everything within your web site should have one purpose -- getting your visitor to take action. Words are the most powerful marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click away and never return.  

Think about it.  A website is a collection of pages at multiple levels.  Are all pages created equal?  No!  The most important page would be the one that causes a visitor to do something, a "call to action."

Some examples of "Calls to Action" are getting a visitor to:

• Order your product or service
• Call you
• Contact you by email
• Request a quote
• Sign up for a newsletter or other Opt-in offer

Every word, sentence and headline should have one specific purpose -- to lead your potential customer to your order page or final "Call to Action."

How to get visitors to that page?  The "Sales Funnel" technique.  This technique involves the wording and position of content that moves people toward the final page.  With experience, we have learned where and how to place things so that visitors follow your lead.

One of the most important elements of a website and is often missing.

What Are Most Business Websites Missing?

You may not be selling a product that can be ordered online, but you are interested in a visitor doing something.  You ARE interested in:

• Getting a phone call
• Getting a lead

And to get a phone call or to generate a lead, you need a sales page written as if you are talking to just one person. Identify a problem and validate that one visitor's need for a solution. Continue to write and explain why your product is the solution to their problem. Tell them exactly what your product will do for them -- why it will solve their problems and how. Pack your copy with benefits and more benefits. Write to persuade -- that's the bottom line.

• Has the most important action for a visitor to take
• Contains the most powerful and compelling content of the website
• Will help establish your credibility
• Will give the Build-up of value for your product or service

What are some types of Sales Pages?

• Product Sales Pages
• Service Sales Pages
• Subscription or Membership Sales Pages
• Software Download Sales Pages
• Lead Generation Sales Pages

What are the components of a great Sales Page?

1. Headline
2. Introduction
3. Build Your Story and Credibility
4. Showcase the Benefits
5. Discuss the Features
6. Build Up of Value
7. Order or Call to Action Details
8. Conclusion

Of course, this isn't the complete list of the components of a Sales Page, and all of the components have specific content to help keep your visitor's interest and to help move the visitor to the final action you desire.

Advanced Uses of a Business Website Sales Page:

1. As a landing page for advertisements
2. As the final "Call to Action" page in a website funnel strategy

Is your website getting found? 

Is Your Website Like a Billboard in the Desert?

Even with a great website, if you aren't getting traffic then your website isn't making sales...

Imagine putting your business card right in front of someone at the moment they search for your product or service.  When someone types a search phrase in Google, Yahoo, Bing, YouTube, or other search engine, that's exactly what happens, your information can be put right in front that person.

But, to get in front of someone at the time of their search, you have to have your website optimized for the phrase they are using.  The 2 places where Website Optimization, or Website Search Engine Optimization can be done are:

1. On Your Business Website
2. On the internet (outside of your business website)

We are experts at the techniques that are used on your website and off your website to help you with your website placement in the search engine results.  Specific considerations for website optimization techniques are:

1. What keywords are relevant to your business.
   • Are those keywords "informational" or "buy" types of keywords
   • Are those keywords getting good search volume
   • Does your website have a chance to appear for those keywords.  Some keywords are just too competitive to have a good chance to get placement for your website, so that needs to be considered.
2. What visibly appears on the website page.  What visibly shows on the website, where and how often are to be considered for optimization.
3. The code behind the website page.  The code that makes up a website needs to be considered for optimization.
4. Website Keyword Wireframe.  A keyword wireframe is a technique of optimizing a website starting with general keywords on main webpages, to more targeted keywords on sub-pages or detail pages.  This type of site structure helps gives a website a "theme" to the search engines.