Web 2.0 Connects Your Business with People...
And the Search Engines Like it Too!

1. Letting People Get to Know You.
2. Building Links for the Search Engines.

What are we talking about?  Web 2.0 is the umbrella term for new technologies which let internet surfers interact with you.  It gives your business a chance to network far and wide across multiple channels on the internet.  Some examples include:

• Social Media sites like Facebook, LinkedIn, Twitter, or YouTube.
• Content Publishing sites like HubPages, or Squidoo.
• Forums, Review Sites
• Blogs

"Pre-sold" traffic to your website...
How about getting a visitor interested before he or she visits your website?  Getting to know someone gradually over time can build a relationship, and can build trust.  This is one of the advantages of Social Media Marketing.  Facebook groups, HubPages articles, Squidoo lenses, and other sites give you a chance to be seen and be known before a visitor makes a visit to your website.  And, when they do get to your website, there is already a sense of familiarity and interest.

And of course, publishing links to your website adds to your search engine popularity and helps boost your website to higher rankings.