Being online isn't enough...
"You Must Get Found!"
Now, the strategy is to get to the front of Google and other places.
Search Engine Optimization, Search Engine Placement, Website Placement and other terms are used to describe Getting Found in the Search Engine Results for search terms. SEO focuses on improving traffic volume and quality to a website through high placement in the natural (sometimes referred to as organic or unpaid) search results.
What helps you get higher placement on the search engines? 2 things:
- Optimization activities done on your website (see Website Optimization section).
- Optimization activities done off of your website.
What's important to know is that what you do outside of your business website will actually help you Get Found and Get Traffic in 3 ways:
- Raising the popularity of your website. By discussing your website across the internet, your website is seen as more popular and more important. This improves search engine quality score (or Page Rank) given to your website by the search engines, resulting in higher search engine placement for your website.
- Getting you more traffic to your website as you are found across the internet through multiple channels.
- The offsite activities themselves become assets that are ranked and placed in search engine results and help you Get Found and Get Traffic.
The major target areas when performing Search Engine Optimization campaigns:
- Local Searches. SEO activities should take into account building website popularity at the local level. Get Found on local business directories such as Google Maps, Yelp and others. Also, Mobile Searching is skyrocketing, and makes getting found in local searches even more important as mobile users rely on results about local businesses.
- Major Search engines. SEO activities should focus on getting you found on the major search engines: Google, Yahoo, Bing, Twitter, YouTube and other search engines. (Yes, Twitter has its own search engine: search.twitter.com). Go here to see the Top 20 Search Engines and Websites.
- Universal Searches. Videos, images, PDFs, news articles and other multimedia are now actively included in search results. Google terms these as "Universal Search" items and these are areas that your business can utilize for high search engine placement in the major search engines.
Here is further information about each of the Search Engine Optimization techniques. Click on each one to learn more about Press Releases, Directory Submissions, Link Placements, Article Marketing and Web 2.0 Assets...
Optimized Press Releases
Get the word out!
Introducing your product or service on the internet can create a buzz that gets you noticed. It's about knowing what to write and how to get it distributed. A Press Release is about gaining publicity and building credibility. It is a slightly different form of advertising, or different from advertising altogether. Whereas advertising is more about a focused sales messge, Press Releases are more about building your relationship and your credibility with the reader.
How to get a Press Release release distributed? You want to get the news to consumers and to reporters that want to see it. Particularly, you want the press release to get picked up by the news media and redistributed. And, you want consumers to respond with a visit or by taking action at your website. This is the power that a press release can have.
Here's what we do:
- Consult on and create the Press Release of 400 to 600 words
- Submit to sites in a format that will be understood by Journalists, Analysts, News sites, Consumers, Bloggers, etc...
- Work for higher search engine placement for your website by utilizing relevant keywords and links in the Press Release which point back to your website
Website Directory Submissions
Directory Submission
One way links to your website offers these advantages:
- Traffic from visitors clicking the link.
- Increases the popularity of your website which influences search engine position.
What's important:
- It's important to submit to websites that are of high quality.
- Submit to websites that are relevant to your business.
- Keywords from your search term portfolio need to be used.
- Careful Category Selection is important.
- Manual submission ensures your submission is properly done and increases the chance it is accepted into the directory.
- Submission must be done gradually to appear natural.
Website Link Building
Link Exchanges and Purchases
Know how to improve search engine rankings for your website? While we don't know search engine algorithms, it is clear that incoming links to your website is a huge factor in getting your website to rank high in the search engines. And, to be even more specific, these are primary factors for successful link building strategies:
- Gradually build active links toward your website.
- Build links from high quality internet locations.
- Utilize relevent keywords in the links going back to your site.
Link exchanges and link purchases can accomplish all of the above requirements to help your website gain high search engine quality score and improved search engine ranking over time. Our service helps us to build links through finding the right places to exchange links, or the right place to purchase links.
Business Article Marketing
What is Article Marketing? Distribution and publication of articles which support your business and digs into the concerns or interests of your readers. For your business, the article can point out the unique way you can help the reader, using gentle persuasion to interest the reader in contacting you.
Of course, in using article marketing, it is vital that you understand how to link back to your website and how to use keywords that elevate your website in the search engines for the products or services that you offer.
With our services, particular skills and consideration are given to:
- Unique and quality content written about your website and business
- All articles professionally written and Search Engine Optimized to your Search Term Portfolio
- The best article publishing sites on the web
- Precise language for elevating your website on the search engines for targeted and relevant keywords
- Builds Backlinks to your Website
Web 2.0 Marketing Strategies
Web 2.0 Connects Your Business with People...
And the Search Engines Like it Too!
How about satisfying 2 huge goals at once:
- Letting People Get to Know You.
- Building Links for the Search Engines.
What are we talking about? Web 2.0 is the umbrella term for new technologies which let internet surfers interact with you. It gives your business a chance to network far and wide across multiple channels on the internet. Some examples include:
- Social Media sites like Facebook, LinkedIn, Twitter, or YouTube.
- Content Publishing sites like HubPages, or Squidoo.
- Forums, Review Sites
- Blogs
"Pre-sold" traffic to your website...
How about getting a visitor interested before he or she visits your website? Getting to know someone gradually over time can build a relationship, and can build trust. This is one of the advantages of Social Media Marketing. Facebook groups, HubPages articles, Squidoo lenses, and other sites give you a chance to be seen and be known before a visitor makes a visit to your website. And, when they do get to your website, there is already a sense of familiarity and interest.
And of course, publishing links to your website adds to your search engine popularity and helps boost your website to higher rankings.
| "Pre-sold" traffic to your website... |
How about getting a visitor interested before he or she visits your website? Getting to know someone gradually over time can build a relationship, and can build trust. This is one of the advantages of Social Media Marketing. Facebook groups, HubPages articles, Squidoo lenses, and other sites give you a chance to be seen and be known before a visitor makes a visit to your website. And, when they do get to your website, there is already a sense of familiarity and interest. Specific Social Media services include: |
- Social Media site selection
- Account setup
- Design of subject matter and content for the Social Media site
- Articles and content development
- Building your "identity" to the social network and gaining acceptance
|
Below is pricing for different options.
Search Engine Optimization Packages
Feature
Silver
Gold
Platinum
Website Optimization
Manual Directory Submissions
Link Exchanges
Optimized Press Release
SEO Article Marketing
Forum or Blog Postings
Web 2.0 (HubPages,Squidoo)
Social Bookmarking
Pricing
$150 per webpage
$800 + $100 per webpage
$1800 +$50 per webpage
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