First Page on the Search Engines...

Search Engines that offer Pay-per-click (PPC) advertising are offering advertisers a place for your ad to appear on the search results page for search terms entered by searchers.  This ad then is displayed at no cost until the ad is clicked and a visit is meade to the website attached to the ad.  Therefore the name Pay Per Click.

Pay Per Click advertising gives you the chance to appear on the first page of the search engines.  The most popular PPC search engine is Google; their PPC advertising program is called AdWords. The next most popular search engines are Yahoo!, Bing, and Ask. Other search engines also offer PPC advertising opportunities.  Here is a link to Top 20 Website and Search Engines.

Pay Per Click listings are the prime real-estate of search engines and directories. These search engine listings appear before the natural listings for relevant searches (sometimes even in an area at the top of the page); and are commonly the first links that potential customers will see when they receive they search results.

Creating and maintaining a pay per click advertising campaign requires strategy and expertise, and above all, it requires vigilence.

1. The majority of internet searchers are just gathering information and aren't ready to buy.  You want to avoid displaying your ad to the tire-kickers.  Keyword Research (and expertise!) are important so that relevant keywords that are commercially oriented can be used.
2. You must choose keywords that are aligned with the themes and topics of your website.  Search engine advertisers rate the quality of your ad using relevence to your website and numerous other factors, and the better quality your ad, the better your prices can be.
3. Your advertisements must be monitored daily in order to maintain your ad position.  Existing competitors for the keywords may raise bid prices or new advertisers using your keywords can require adjustments to your advertisements.

Content advertising campaigns display ads on the Web pages of site owners who participate in a search engine's ad serving program. Google has AdSense, while Yahoo has Yahoo Publisher Network. 

Rather than being placed at the side of search results, content pay-per-click advertisements are placed at the side of website content. The goal of these content ads is to show ads similar or relevent to the content on the website on which they appear.  This advertising option is only different in the location of the ads, the same Pay  Per Click concept applies.

There are several different ways in which Content Advertising can be done:

1. Placement Targeted:  Advertise on sites you choose.  This is the "Placement" option of Content Advertising.
2. Keyword Targeted:  Let the Search Engine place ads across its network by matching keywords of your service to the most relevent sites.

1. Text link ads.
2. Image ads.
3. Video ads.

Social Media Has Changed Advertising

Search Engines aren't the only source of driving large traffic anymore, and several Social Media sites get more traffic than search engines.  This makes Social Media advertising a powerful force to be leveraged. 

Social Media Ads are not contextually based on website page content. They are always targeted to the user’s profile data.  Take Facebook as an example.  Facebook pay per click ads have the powerful benefit of being highly targetable because of the demographic information that is provided by Facebook users.  It is possible to target 100s of different communities or types of people on Facebook:

• Education
• Hobbies
• College or high school attended
• Relationship / Marital Status
• Place of current or past employment
• Marriage or Parental Status
• and more...

• Facebook Ads Linking to your website.  This offers advantages of showing off greater content and your impressive custom website which will give your greater impact with your visitor.
• Facebook Business Pages.  Sending advertisment traffic to a Facebook Page gives you an opportunity to continue speaking to your visitor from within the Facebook community. This offers the advantage of having people comment on your services, endorse your services, and recommend you from within Facebook.

Every day brings millions of existing and new users to Social Media sites.  The marketplace is expanding rapidly, increasing your potential audience by a considerable amounts. By placing your Social Media Pay Per Click advertisements appropriately, Global Business Builders can help you to increase your exposure to this expanding and targeted customer base.