Keywords are the Currency of the Internet

Your business needs to Get Found on the internet.  But, the single most important factor in getting found on the internet is through the use of keywords.  Search engines index your website and internet using keywords and internet surfers search using keywords.  But what keywords?

The Search Term Portfolio for your website and internet assets must have:

1. Keywords that are relevant to your business.
2. Keywords that get good search volume.
3. Keywords for which your website has a chance to compete.
4. Keywords that have "Commercial Intent" or that someone uses when they are closer to a buying decision.

To create your business Search Term Portfolio, keyword research is guided by the 4 points above.

Where is the Search Term Portfolio used?

• When optimizing your website pages.
• When offsite linking back to your website pages.
• When performing all Search Engine Optimization activities.
• When running Pay Per Click campaigns.

Keywords are the foundation for all strategies related to your website and internet marketing.