Internet Marketing Plan

Look at your internet marketing plan as a series of interactions that will grow into a long-term, profitable customer relationship.

1. Marketing Approach
   • Understand the customer’s needs
   • Make use of latest technology and techniques
   • Design, Develop and implement marketing campaigns to achieve objectives
2. Marketing Goals (below are examples)
   
   • Create Visibility and Credibility
   • Increase Profits through Sales Growth and Efficient Promotion and Advertising Strategies
   • Increase Sales Utilizing Existing Customer Base
3. Three Activity Areas for Reaching Marketing Goals

Activity 1:  Marketing and Market Research

1. What are the customer’s needs, what do they want
2. What has been tried, what is currently being done
3. Product or Service Segments
4. Product or Service Features and Benefits
5. Target Markets by Products and/or Service Segments
6. Analyzing the competition
7. Strengths, Weaknesses, Opportunities, Threats
8. Developing Your Solution
9. Creating Your Brand

Activity 2:  Marketing and Promotion Strategies and Techniques

1. Printed Marketing and Advertising
2. Digital Marketing and Advertising Website On-Page
3. Digital Marketing and Advertising Off-Page
4. Person to Person/People

Activity 3:  Converting Prospects to Sales

1. Reporting Metrics
2. Tracking Methods
3. Conversion Rates