Posts Tagged ‘Website Promotion’

Some of the Internet Marketing strategies for getting you traffic…which is your favorite?

1. Website
2. List Building
3. Video Marketing
4. Article Marketing
5. Exchange Links
6. Blog Marketing
7. Google Groups
8. Press Release
9. E-Zine Advertising
10. PPC Advertising
11. Webinars
12. Twitter
13. Facebook
14. LinkedIn
15. Offline Advertising
16. Squidoo
17. HubPages
18. Instant Sales Force: Affiliate Marketing
19. Forum Marketing
20. Contests
21. Link Directories, Directory Submissions
22. Social Bookmarking
23. One article is all that you need and you can build blogs on Blogger.com, WordPress.com, Webs.com, Weebly.com
24. RSS Directories: directories where you can submit your RSS feed URLs.
25. Pay someone to Blog about you

Website Promotion activites

Often, I get asked what are some of the major methods for getting traffic to a website. This is very important because you want your site to be seen and to get traffic.  But you want quality traffic for major keywords that are relevant to your product or service.

The term Search Engine Optimization (or SEO) describes this method of getting your site visibility to your customers.  It involves getting high search engine ranking, preferably front page placement in the search results, for targeted keywords.  In SEO there are 2 major important factors involved:

1. On-page optimization with meta tags and internal website anchor text links
2. Off-page optimization with
- Quantity of incoming links
- One way anchor text links to your site is being used
- Domain power of the sites with your links (also called “authority” of the linking sites)

As you noticed in the 2 points above, link building is key.   Some methods for building links include
article marketing, blogs, press releases, getting listed on important web directories, etc.

So, that is a short look at SEO.  It’s a long term but is a major tool in website promotion.

Enjoy your holiday!

Traffic Right Now techniques:
After the website is up and submitted to directories and search engines, the Internet Marketing/PPC activities would be the best next step for the short-term to get traffic right away. Realize, though, that once the PPC campaigns stop, often so does the traffic. Here are some of the tools of Internet Marketing/PPC.
• Pay Per Click and Search Engine Marketing: Setting up and promoting with a Pay Per Click (PPC) advertising campaign can bring immediate traffic to your website. Promote your products and services on some of the highest traffic sites on the Internet: search engines, social media sites with high traffic, etc…
• Email Marketing: Still a very powerful tool to those who have opted in to receive special offers.
• Banner Advertising: Run ads about your products or service. There are advertising options across the entire Internet.
• Video introductions or animation about your site, placed on other sites. How about a personal greeting to your potential customers? Pictures and words can tell and sell like nothing else!
Encourage repeat visits:
• Add a newsletter to your website to capture names and emails from visitors.  Building customer lists allows you to communicate with visitors and turn them into customers.  Studies have shown that many visitors will visit your site more than 4 times before they buy.
• Forum or discussion areas on your site: Forums can be a powerful tool for letting the visitor interact and spend time on your site. This can get visitors to stay and visit your website longer.
• Contests or Special Offers: Ever won anything? Doesn’t it feel great to win contests or get something free. This strategy, done the right way, can bring great traffic and can result in great sales.

What questions are asked, what is the information we need to know about finding markets? The more
you know about the specific questions you want answered, the better shape you are in. We will provide insights to the questions of when, where, who and what, and why people buy.
OK, now on to the tips…
1. Stay focused with your product or service. Perform research to determine the specific target market for your products or services. What is being sold and to whom and for how much. The key is to stay focused on what you are selling, don’t try to diversify too broadly.
2. Who is the customer? What are their preferences? When, where and how do they typically buy? Learn your customer and their emotional buttons for making purchasing decisions. Market Research resources for this type of information: http://www.census.gov/ or http://www.uschamber.com/sb/default.htm
3. Do you need to obtain a general feel for how key target buyers think about your product/service
category and its various types of items, brands, and buying occasions? If so, talk to your potential customers and clients. What issues are troubling them? Why do they buy? What is their motivation? Ask yourself, “How might their answers impact my online business or be an opportunity for my online business?”
4. Ask yourself, where will you position your online business in the market? How do you want to position your product or service in order to create a Unique Service/Product Offering?
5. Best Sellers. Do a search on best sellers. Many e-commerce sites have a special section discussing their best sellers. Here is eBay: http://product-index.ebay.com/best_selling_1.html .
6. Learn the Pay Per Click costs of the keywords related to your product or service. For this you will need a Google AdWords account, or some other tool that utilizes Google data to learn how much it costs for keywords you want to use for your product or service.
7. Experiment and test. Launch an Email campaign or a PPC campaign to experiment and test your market. At one time, huge companies, statistics and bank accounts were needed to learn about markets before any launch was done. Just think about companies who used catalogues and direct mail, who had one shot to make it rich because a mail out cost BIG money. But, nowadays, an email or PPC campaign is VERY affordable.
8. Do a search on “Free” plus your product or service. Be careful not to start your business selling products or services that are offered for free. This is sometimes overlooked, but all the excitement and passion in the world won’t get people to buy if the product/service is available for free or at a very low cost.
9. Build an online business and progressively grow it in the direction that shows promising market potential. Create a directory website. Then, expand your website and promote affiliate products or services. Next, you can grow your website into a content site with specific categories and move up to selling drop shipped products.
10.Keyword Research. Utilize search engine data to see how often and in what combinations people are searching for your product or service.
11.Start multiple sites. Maybe start a niche site, an affiliate site, and a content site all together and learn which one is the most rewarding.
12.Who is the competition? Enter the product or service in a Google search and see how many webpages come back. What are they selling, specifically? When, where and how are they selling and to whom? Take a look at how many sponsored ads are running for that product or service.

13.Look at what is reviewing well in magazines, comparison sites, social media sites (such as Digg, Technorati), and on blogs. Great reviews will mean the product or service has a good potential and probably a good future!
Global Business Builders, LLC
www.gbizbuilders.com