Posts Tagged ‘web site promotion’

What questions are asked, what is the information we need to know about finding markets? The more
you know about the specific questions you want answered, the better shape you are in. We will provide insights to the questions of when, where, who and what, and why people buy.
OK, now on to the tips…
1. Stay focused with your product or service. Perform research to determine the specific target market for your products or services. What is being sold and to whom and for how much. The key is to stay focused on what you are selling, don’t try to diversify too broadly.
2. Who is the customer? What are their preferences? When, where and how do they typically buy? Learn your customer and their emotional buttons for making purchasing decisions. Market Research resources for this type of information: http://www.census.gov/ or http://www.uschamber.com/sb/default.htm
3. Do you need to obtain a general feel for how key target buyers think about your product/service
category and its various types of items, brands, and buying occasions? If so, talk to your potential customers and clients. What issues are troubling them? Why do they buy? What is their motivation? Ask yourself, “How might their answers impact my online business or be an opportunity for my online business?”
4. Ask yourself, where will you position your online business in the market? How do you want to position your product or service in order to create a Unique Service/Product Offering?
5. Best Sellers. Do a search on best sellers. Many e-commerce sites have a special section discussing their best sellers. Here is eBay: http://product-index.ebay.com/best_selling_1.html .
6. Learn the Pay Per Click costs of the keywords related to your product or service. For this you will need a Google AdWords account, or some other tool that utilizes Google data to learn how much it costs for keywords you want to use for your product or service.
7. Experiment and test. Launch an Email campaign or a PPC campaign to experiment and test your market. At one time, huge companies, statistics and bank accounts were needed to learn about markets before any launch was done. Just think about companies who used catalogues and direct mail, who had one shot to make it rich because a mail out cost BIG money. But, nowadays, an email or PPC campaign is VERY affordable.
8. Do a search on “Free” plus your product or service. Be careful not to start your business selling products or services that are offered for free. This is sometimes overlooked, but all the excitement and passion in the world won’t get people to buy if the product/service is available for free or at a very low cost.
9. Build an online business and progressively grow it in the direction that shows promising market potential. Create a directory website. Then, expand your website and promote affiliate products or services. Next, you can grow your website into a content site with specific categories and move up to selling drop shipped products.
10.Keyword Research. Utilize search engine data to see how often and in what combinations people are searching for your product or service.
11.Start multiple sites. Maybe start a niche site, an affiliate site, and a content site all together and learn which one is the most rewarding.
12.Who is the competition? Enter the product or service in a Google search and see how many webpages come back. What are they selling, specifically? When, where and how are they selling and to whom? Take a look at how many sponsored ads are running for that product or service.

13.Look at what is reviewing well in magazines, comparison sites, social media sites (such as Digg, Technorati), and on blogs. Great reviews will mean the product or service has a good potential and probably a good future!
Global Business Builders, LLC
www.gbizbuilders.com

Technorati Tags: market research, web site promotion, Website Promotion, what to sell