Posts Tagged ‘Social Media Marketing’

Social Media Marketing on Facebook is about online engagement, and developing loyalty. It is a tool to help you leverage your networking skills. Success on Facebook involves some of the age old relationship building techniques, as well as some new and creative approaches using this new social media platform.  Here are 6 strategies for succeeding with Facebook marketing.

1. Facebook marketing requires communicating, not hard sell advertising.  Make yourself an authority to your followers, and they will stay with you and recommend you to others.
2. Your office staff can help market your business from their desks.  Your office staff members can use your Facebook business page to stay in touch and to promote your business to others. Train the office staff to provide great original content, or to republish useful content that is relevant to your target audience.
3. Ask your personal Facebook friends to fan/like your business page.  The warmer the connection to your business, the better the chance for success.
4. Advertise on Facebook.  Advertising on Facebook can be a great boost to your marketing effort.  You can select your ad to show up for particular locations, age groups, education levels, and even hobbies or interests.  You can link the ad to go out to your website, or to go right to your Facebook business page.  Also, you can set your daily budget and control how much you want to spend in a day for advertising.
5. Create an event.  Conduct a webinar, host a business network meeting in your office, create a contest, survey, quiz or other event for your target audience.  These strategies can put you in the middle of activities with people who need your product or service.
6. Create a custom business page which encourages people to take action.  Action to call you, to get a quote, to download your company brochure, or other specific actions.

Just as in relationship building and in-person marketing, Facebook marketing is not a once and done effort.  A Facebook business page is a lasting online asset, and the ongoing engagement you create is what will bring success to your business.

Long Term Traffic and sales techniques:
Sure, PPC programs like Google AdWords are great places to BUY traffic on the Internet, but while those strategies are at work, the next place to work toward are the techniques to get traffic longer term without paying for it…
Search Engine Optimization techniques: SEO is the method of getting traffic from search engines by  appearing high in the search engine results for targeted keywords. The higher – and more often – a website shows up in a search result, the more visitors will visit that site. SEO is a top strategy for longterm traffic to your website. It can take 6 – 12 months, or longer, to reach some of the top placements on the search engines.  Below, some of the techniques for SEO are discussed:
• SEO using website Keywords: Within your website, emphasize the keywords you want to be indexed with on the search engines. This is done using your keywords in the Title tag of the website, the Meta description and keywords tags, and by repeating your content at the beginning and throughout your website.
• SEO using Link Building techniques: What is done off of your website is tremendously important to your website’s Page Rank and Search Engine Placement. Offsite content building, directory submission and other techniques which will build back links to your site – demonstrating your site’s importance to the search engines.
• Article Marketing: Another off-website method for building back links to your site and increase your site’s relevance and importance to the search engines. Starting a viral article marketing campaign is a great way to get traffic, you will need to create an article generating machine to give this strategy the time needed to faithfully write/acquire articles and distribute them to websites and editors on a regular basis.
Other long-term traffic strategies that also give links to your site and build importance with the search
engines:
• Social Media Marketing: Pre-sold traffic to your site! MySpace, Scribd or other social media sites can get your customers familiar with your business, your ideas and thoughts, and win trust with potential customers. When that trust is created, they often become sold before going to your website. This important strategy also builds the natural ranking and search engine placement of your site.
• Press Releases: Let everyone know your big news! Great for announcing your latest products or services, special offers, or other newsworthy events. Establish your brand and get customer mindshare. We will discuss your activities and draft articles to be submitted upon your
approval. Our expertise is in knowing how to do it and what to avoid!

• Blog Marketing and RSS feed: A Blog (coming from the word “Weblog” usually shortened to blog) is a sequential discussion of a topic or topics usually showing earlier ones first. Why is it important to your business? The blogging websites where your business topics are posted and discussed have great traffic which can be directed to your website. Also, the search engines give importance to your website if these articles are written with a certain structure. Setting up a blog and RSS feed is a solid strategy, but can be a lot of work.
• Utilizing viral traffic networks such as Traffic Swarm can bring lots of traffic to any site. This is recommended to get long term traffic for free. The effectiveness of any such “traffic network” typically converts into sales at a lower percentage than traffic that comes from sources such as search engines, articles or personal recommendations, but is still very worthwhile.
Start your own affiliate program:
• Create your an Affiliate Program for your product/service: Have you considered taking advantage of affiliate marketing to sell your products or services? Add affiliate marketing and create a virtual team by tapping into the hundreds of thousands of people selling products and services as affiliates. This is the marketing wave sweeping the Internet and delivering results with no payout until sales are made!