Posts Tagged ‘SEO’

These 7 tips will help make your ongoing Search Engine Optimization efforts be more effective.

1. Get your keywords down.  Know what the Keyword Portfolio for your site will be.  Think broader keywords for the main pages, and more specific keywords for the subpages/interior pages.
2. Stay Focused.  Focus efforts on getting links from relevant sources.  If you are selling sofas, then a link on a children’s toys site is not helpful.
3. Keep on the campaign trail.  Big starts followed by long stops will cause you to lose momentum, and may hurt your link campaigns.  Rather than pushing months of effort into 4 weeks, keep it spread out over time.  This keeps the momentum and keeps your activity current in the index robots.
4. Limit or eliminate linking on websites  that have no link power.  Websites that have poor page rank, low quality, or use NoFollows (inactive links, no link power). Also, sites that have questionable activities like pop ups or virus warning are to be stayed away from.
5. Think broad and deep on the keywords used to promote your website. Think of broad themes as well as going deep around specific keywords.
6. When article marketing, a few high quality article directories is better than trying to syndicate across hundreds of directories.  Trying to push an article across hundreds of directories usually has less power than high quality directories.
7. Build links to your important internal website pages and popular blog posts, this is called deep linking. This will spread your SEO out throughout your website and not just your homepage.

Need a website checkup?  Get a Free Website and SEO Analysis Report  from Houston SEO Company Global Business Builders.

Some of the Internet Marketing strategies for getting you traffic…which is your favorite?

1. Website
2. List Building
3. Video Marketing
4. Article Marketing
5. Exchange Links
6. Blog Marketing
7. Google Groups
8. Press Release
9. E-Zine Advertising
10. PPC Advertising
11. Webinars
12. Twitter
13. Facebook
14. LinkedIn
15. Offline Advertising
16. Squidoo
17. HubPages
18. Instant Sales Force: Affiliate Marketing
19. Forum Marketing
20. Contests
21. Link Directories, Directory Submissions
22. Social Bookmarking
23. One article is all that you need and you can build blogs on Blogger.com, WordPress.com, Webs.com, Weebly.com
24. RSS Directories: directories where you can submit your RSS feed URLs.
25. Pay someone to Blog about you

Website Promotion activites

Ever wonder what the impact is for having www.domain.com name AND domain.com (without the www)?

This issue is, when multiple URLs exist for the same home page, search engines count these links separately, spreading the linking benefit (PageRank) among the different home page URLs. This means that the number of links to the home page are minimized, thus worsening your position in search results and weakening the SEO effort for the home page, and indirectly for all subpages from the homepage (since internal links won’t transfer as much link power to the subpages).

The issue is generally knows as “The Canonical Home Page issue.”

It is best to have a 301 redirect to the page you want to get all of the “link love.”  It is best only to refer to your domain as one or the other when using the domain name in an anchor text link off site.

Below is an article which gives great information on this topic.

http://www.seowhitehats.com/2009/03/10/canonical-home-page-issues.html

So, if you can put both www.yourdomain.com and yourdomain.com in the URL and see your site, and you’ve done some off site link buildig, you may have an issue and could benefit from the solution above.

Carl

Global Business Builders

Often, I get asked what are some of the major methods for getting traffic to a website. This is very important because you want your site to be seen and to get traffic.  But you want quality traffic for major keywords that are relevant to your product or service.

The term Search Engine Optimization (or SEO) describes this method of getting your site visibility to your customers.  It involves getting high search engine ranking, preferably front page placement in the search results, for targeted keywords.  In SEO there are 2 major important factors involved:

1. On-page optimization with meta tags and internal website anchor text links
2. Off-page optimization with
- Quantity of incoming links
- One way anchor text links to your site is being used
- Domain power of the sites with your links (also called “authority” of the linking sites)

As you noticed in the 2 points above, link building is key.   Some methods for building links include
article marketing, blogs, press releases, getting listed on important web directories, etc.

So, that is a short look at SEO.  It’s a long term but is a major tool in website promotion.

Enjoy your holiday!

Long Term Traffic and sales techniques:
Sure, PPC programs like Google AdWords are great places to BUY traffic on the Internet, but while those strategies are at work, the next place to work toward are the techniques to get traffic longer term without paying for it…
Search Engine Optimization techniques: SEO is the method of getting traffic from search engines by  appearing high in the search engine results for targeted keywords. The higher – and more often – a website shows up in a search result, the more visitors will visit that site. SEO is a top strategy for longterm traffic to your website. It can take 6 – 12 months, or longer, to reach some of the top placements on the search engines.  Below, some of the techniques for SEO are discussed:
• SEO using website Keywords: Within your website, emphasize the keywords you want to be indexed with on the search engines. This is done using your keywords in the Title tag of the website, the Meta description and keywords tags, and by repeating your content at the beginning and throughout your website.
• SEO using Link Building techniques: What is done off of your website is tremendously important to your website’s Page Rank and Search Engine Placement. Offsite content building, directory submission and other techniques which will build back links to your site – demonstrating your site’s importance to the search engines.
• Article Marketing: Another off-website method for building back links to your site and increase your site’s relevance and importance to the search engines. Starting a viral article marketing campaign is a great way to get traffic, you will need to create an article generating machine to give this strategy the time needed to faithfully write/acquire articles and distribute them to websites and editors on a regular basis.
Other long-term traffic strategies that also give links to your site and build importance with the search
engines:
• Social Media Marketing: Pre-sold traffic to your site! MySpace, Scribd or other social media sites can get your customers familiar with your business, your ideas and thoughts, and win trust with potential customers. When that trust is created, they often become sold before going to your website. This important strategy also builds the natural ranking and search engine placement of your site.
• Press Releases: Let everyone know your big news! Great for announcing your latest products or services, special offers, or other newsworthy events. Establish your brand and get customer mindshare. We will discuss your activities and draft articles to be submitted upon your
approval. Our expertise is in knowing how to do it and what to avoid!

• Blog Marketing and RSS feed: A Blog (coming from the word “Weblog” usually shortened to blog) is a sequential discussion of a topic or topics usually showing earlier ones first. Why is it important to your business? The blogging websites where your business topics are posted and discussed have great traffic which can be directed to your website. Also, the search engines give importance to your website if these articles are written with a certain structure. Setting up a blog and RSS feed is a solid strategy, but can be a lot of work.
• Utilizing viral traffic networks such as Traffic Swarm can bring lots of traffic to any site. This is recommended to get long term traffic for free. The effectiveness of any such “traffic network” typically converts into sales at a lower percentage than traffic that comes from sources such as search engines, articles or personal recommendations, but is still very worthwhile.
Start your own affiliate program:
• Create your an Affiliate Program for your product/service: Have you considered taking advantage of affiliate marketing to sell your products or services? Add affiliate marketing and create a virtual team by tapping into the hundreds of thousands of people selling products and services as affiliates. This is the marketing wave sweeping the Internet and delivering results with no payout until sales are made!