Posts Tagged ‘PPC’

Effective marketing strategies are shifting from printed website internet marketing strategies. We know the good old days of relying on brochures or printed advertising are just about over.  Once a business has published a website, it’s time to perform website internet marketing to promote that online business.  In simple terms, on the internet a business needs to: Get Found. Get Traffic. Get Sales.

In Houston, companies looking for Website Internet Marketing options often choose Pay Per click Internet Marketing.  This option offers local advertising directly to those searching for your product or service, exactly at the moment they are searching.    It’s like putting your business card right in front of someone at the moment they want what you offer.

But PPC doesn’t work just like a magic bullet – you must constantly monitor, measure, and tweak your PPC campaigns to make sure they are profitable.  Here are 7 tips to help ensure Pay Per Click internet marketing success.

1. Choose specific keywords.  Be very precise in what words you use to trigger your ads appearing.
2. Make use of the different match types.  Broad match will trigger various interpretations of the keywords you bid on, phrase match is more specific but exact match only triggers your ad for that specific keyword.
3. Use negative keywords and negative keyword phrases.  Avoid showing up for words that aren’t relevant to your product or service.
4. Use the keywords in the headline or ad text.  Searched keywords that appear in the ad will be bold highlighted and will bring attention to your ad.
5. Have tightly grouped keyword types in Adgroups.  Group small sets of keywords into groups and focus the ad on those keywords.
6. Landing Page.  The landing page should be an extension of the ad.  What is said in the ad should be followed up in the landing page.
7. Track, measure and report.  Place the keyword conversion code on the website where the final action occurs, watch Click Through Rate, create several ads for adgroups and see which is the best performing, run Search Query reports to see what terms are being used… and more.

Take advantage of our experience in search engine pay per click internet marketing along with our unique knowledge of the Houston marketplace.  Get in touch with us for all your Houston Website Pay Per Click Internet Marketing needs.

Technorati Tags: houston internet marketing, houston pay per click internet marketing, houston ppc marketing company, houston website internet marketing, houston website pay per click internet marketing, Pay Per Click, pay per click internet marketing, pay per click internet marketing company, PPC

Quick thought from our  Houston area Google pay per click campaign management company.   When I use Adwords Pay Per Click to advertise clients businesses, the first thing I have to do is understand what the market is and who the customers are for the product or service being offered.

Look at the Market, Not the Product.

Selling online training, vitamin supplements, bookkeeping services, or iphones?  Not the thing to focus on.

Here’s the thinking we often follow:  “I have something I want to sell on the internet.”  And away we go trying as hard as we can to promote that product, giving endless details and tiresome information about the product or service that is offered.  But, the subject matter of what you are selling – a product, a service, whatever – is not what matters.

What is it that matters most?  Markets Matter Most
When selling on the internet, whether it’s PPC advertising, Facebook business pages, a website or other digital asset, the marketing message you deliver should focus in on the market.  Figure out all you can about the market (the vertical) for your product or service, then learn how to think like someone searching for your product or service.

An Example:
Taking a look at any fat loss product:  Acai, ColonCleanse, Detox, etc… Now, think market = Diet and Weight Loss Market.

Let’s look at how someone will search for a product or service in that Market

Now, you have to think like the person who is entering a search in the Diet and Weight Loss Market.  Think of how someone felt when they can’t fit in a favorite dress or suit.
•  What keywords will be used:  Weight Loss Supplements, Increase Energy, Get a Beach Body, Get ripped abs, lose belly fat, etc…
•  What stage are they in the sales cycle? Someone entering “How to lose weight” is seeking information, but someone entering “Hoodia 60 pill package with free shipping” is looking to buy.

My point? What we are doing here is choosing the Weight Loss Market, not just a product. The market determines how you will promote your product or service.

So remember, look at your product or service within the overall market it plays in, then put yourself in the mind of the customer in that market, and let your product or service deliver what the customer wants.

Carl Loop is a Houston Adwords Pay Per Click Professional, and invites you to find out how to market your product or service directly to people searching for it.

Want to Get Found? Get Traffic? Get Sales? Go to Global Business Builders at http://www.gbizbuilders.com/pay-per-click/ppc-services.html

Technorati Tags: google adwords professional, houston adwords management, Houston Pay Per Click, Pay Per Click, pay per click campaign management, PPC

I’m often asked about the 3 pay per click keyword match types: Broad, Phrase, Exact.  However, there is a match type which is considered the 4 match type: negative keyword match.

The interesting thing about negative keyword match type, is that it can be used to prevent your ad from showing up in a pay per click advertisement. As examples:

-job
-employment

The above keywords become “negative” when prefixed with the “-” sign.  And anytime either of those keywords is used in a search query, then an advertisement would not show up.  So, even if you had bid on a keyword phrase of “great home care” and someone entered this google search:  great home care job, the advertisement would not be shown.

But what is real interesting, and also an advanced technique, is the use of a Phrase Negative Match or an Exact Negative Match.  In Google Adwords, these capabilities are often lumped under a really strange term: Embedded negative match.

Here is an example:

You an advertiser selling new corvette merchandise puts a negative exact match on: -[new corvette].  In this example, if someone types in: new corvette parts or new corvette accessories, the merchandise could show up but not for someone just looking for a new corvette.

Contact us to discuss your Pay Per Click advertising needs.

Carl
Global Business Builders

Technorati Tags: adwords match types, negative match, Pay Per Click, pay per click match types, PPC

Traffic Right Now techniques:
After the website is up and submitted to directories and search engines, the Internet Marketing/PPC activities would be the best next step for the short-term to get traffic right away. Realize, though, that once the PPC campaigns stop, often so does the traffic. Here are some of the tools of Internet Marketing/PPC.
• Pay Per Click and Search Engine Marketing: Setting up and promoting with a Pay Per Click (PPC) advertising campaign can bring immediate traffic to your website. Promote your products and services on some of the highest traffic sites on the Internet: search engines, social media sites with high traffic, etc…
• Email Marketing: Still a very powerful tool to those who have opted in to receive special offers.
• Banner Advertising: Run ads about your products or service. There are advertising options across the entire Internet.
• Video introductions or animation about your site, placed on other sites. How about a personal greeting to your potential customers? Pictures and words can tell and sell like nothing else!
Encourage repeat visits:
• Add a newsletter to your website to capture names and emails from visitors.  Building customer lists allows you to communicate with visitors and turn them into customers.  Studies have shown that many visitors will visit your site more than 4 times before they buy.
• Forum or discussion areas on your site: Forums can be a powerful tool for letting the visitor interact and spend time on your site. This can get visitors to stay and visit your website longer.
• Contests or Special Offers: Ever won anything? Doesn’t it feel great to win contests or get something free. This strategy, done the right way, can bring great traffic and can result in great sales.

Technorati Tags: Email Marketing, Newsletter, Pay Per Click, PPC, Website Promotion, website traffic, Website Video Marketing, website visibility