Houston Web Design and SEO Company » negative match http://www.gbizbuilders.com/blog Houston Web Design and Website Marketing Company Tue, 27 Sep 2011 15:13:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 The 4 Pay Per Click Keyword Match Types http://www.gbizbuilders.com/blog/the-4-pay-per-click-keyword-match-types/ http://www.gbizbuilders.com/blog/the-4-pay-per-click-keyword-match-types/#comments Sat, 26 Sep 2009 23:21:52 +0000 admin http://www.gbizbuilders.com/blog/?p=42 I’m often asked about the 3 pay per click keyword match types: Broad, Phrase, Exact.  However, there is a match type which is considered the 4 match type: negative keyword match.

The interesting thing about negative keyword match type, is that it can be used to prevent your ad from showing up in a pay per click advertisement. As examples:

-job
-employment

The above keywords become “negative” when prefixed with the “-” sign.  And anytime either of those keywords is used in a search query, then an advertisement would not show up.  So, even if you had bid on a keyword phrase of “great home care” and someone entered this google search:  great home care job, the advertisement would not be shown.

But what is real interesting, and also an advanced technique, is the use of a Phrase Negative Match or an Exact Negative Match.  In Google Adwords, these capabilities are often lumped under a really strange term: Embedded negative match.

Here is an example:

You an advertiser selling new corvette merchandise puts a negative exact match on: -[new corvette].  In this example, if someone types in: new corvette parts or new corvette accessories, the merchandise could show up but not for someone just looking for a new corvette.

Contact us to discuss your Pay Per Click advertising needs.

Carl
Global Business Builders

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