Posts Tagged ‘houston social media marketing company’

Social Media Marketing on Facebook is about online engagement, and developing loyalty. It is a tool to help you leverage your networking skills. Success on Facebook involves some of the age old relationship building techniques, as well as some new and creative approaches using this new social media platform.  Here are 6 strategies for succeeding with Facebook marketing.

1. Facebook marketing requires communicating, not hard sell advertising.  Make yourself an authority to your followers, and they will stay with you and recommend you to others.
2. Your office staff can help market your business from their desks.  Your office staff members can use your Facebook business page to stay in touch and to promote your business to others. Train the office staff to provide great original content, or to republish useful content that is relevant to your target audience.
3. Ask your personal Facebook friends to fan/like your business page.  The warmer the connection to your business, the better the chance for success.
4. Advertise on Facebook.  Advertising on Facebook can be a great boost to your marketing effort.  You can select your ad to show up for particular locations, age groups, education levels, and even hobbies or interests.  You can link the ad to go out to your website, or to go right to your Facebook business page.  Also, you can set your daily budget and control how much you want to spend in a day for advertising.
5. Create an event.  Conduct a webinar, host a business network meeting in your office, create a contest, survey, quiz or other event for your target audience.  These strategies can put you in the middle of activities with people who need your product or service.
6. Create a custom business page which encourages people to take action.  Action to call you, to get a quote, to download your company brochure, or other specific actions.

Just as in relationship building and in-person marketing, Facebook marketing is not a once and done effort.  A Facebook business page is a lasting online asset, and the ongoing engagement you create is what will bring success to your business.