Posts Tagged ‘houston seo company’

Building and Promoting your business on the Internet can be a tough job for a business owner.  Knowing what to consider or where to start is often the main issues.   Even if you have a good marketing budget, how to use it carefully?  The following Internet marketing plan can help clear things up.

At a high level, here are the points to consider:

Stage I: Build your Internet Assets

• There will be plenty of things on your current website that need building up and enhancing
• If you do not have any Social Media site, it is time to create them
• You need at least one Blog
• Assemble and upload Videos

 

Stage II: Promotion Activities

• Paid Advertising
• Social Media marketing
• Search Engine Optimization for your website
• An Email marketing campaign
• Affiliate Marketing, joint ventures activities

Here are some more details:
First, you need to look at what assets you want to build on the internet.
When most people think about this the first thing they come up with is a website which is fine, but you are going to need other things like, LinkdIn, Facebook, and even Twitter in order to get your message out there. Also, you may have several videos you should include in your plan.

After all of your new promotion methods are in place, you need to get visitors to them. The big question is how does one promote these?  Basically, there are five great ways to do this.

Internet Marketing Tactic #1: Paid For Advertising

• Pay Per Click Advertising. Promoting your website with Google, Yahoo, Bing pay per click advertising at the search engine or on content sites that carry advertising for those search engines.
• Facebook also has a variety of pay per click advertising campaigns to choose from.
• Various Directories will have PPC campaigns too
• Free press releases and paid press releases
• And more…

Internet Marketing Tactic #2: Social Media Marketing
In business we talk a lot about “relationship building.” Social Media marketing is exactly what this is all about. Your potential customers can easily be influenced and that customer base can easily be grown with Social Media marketing. The top 4 social media sites are:

• LinkedIn
• Facebook Business Pages
• YouTube
• Twitter

Internet Marketing Tactic #3: Search Engine Optimization
This is a large activity that will help your business website rank higher in the search engines while bringing you traffic. For example:

• Article Submission
• Blog posting and commenting
• Social Bookmark Submitting
• Pr Releases
• Marketing With Video
• Podcasts
• And many more…

Internet Marketing Tactic #4: Marketing With Email
A great place to start is with your current customers and prospects. Do you have a list of your customer’s emails? If yes, then creating an email list and sending valuable messages to that list is a great way to stay in touch and build revenues.
Internet Marketing Tactic #5: Affiliate Internet Marketing and JVs or Joint Ventures
Have you considered a partnership with another business or person? Your products and services can easily be promoted by a virtual sales force very easily.

That’s an outline for creating an internet marketing plan.

Can we show you more?  Visit our  Houston Web Design website to learn more about internet assets and our Houston Web Marketing Strategies for promoting your business on the Internet.

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What Makes a Killer Landing Page?

Landing pages are specifically used as the place one arrives when clicking on an advertisement, such as a Pay Per Click advertisement on Google.  And, since one arrives or “lands” there from a Pay Per Click advertisement, the ad text and the content on the landing page should match and reinforce each other.

First, see the landing page as a guided tour for the visitor. Starting with the headline, and moving the visitor’s eyes along the page towards the desired call to action exit. Remove sidebars, eliminate or minimize navigation, extra links, or other distractions.  Keep the focus and stay in control of your guided tour.

What’s on the visitor’s mind?  Build your landing pages for a specific target visitor. Do not construct the page for anyone else—generic and broad pages are proven to fail.  Think like your visitor, and answer the things on your visitors mind:

• “Is this what I’m looking for?”
• “How can this help me?”
• “Should I click the back button?”
• “Does this look trustworthy?”
• “How much time is this going to take?”

Formatting and presentation:

• Bullet points work well online, to help communicate the benefits of a product or service. People skim read on the web. Use bold text to reinforce key messages.
• Keep it short and to the point. Paragraphs should be no longer than three lines, with one idea per paragraph.

Parts of a landing page:
An effective landing page usually has the following elements in the order or in some slight variation of the order below:

1. Headline.  Fit the headline on one line, large type. Red is a common color.
2. Benefits, benefits, benefits.  How will it help me save time, make money, see the world in a different way.  Benefits pinpoint a desired feeling or state of mind.  “Look years younger” is a benefit statement.  “4 door sedan” is a feature.
3. Introduction.  Who am I that you should listen to me?
4. Your credibility.  All these ease the mind of your visitor and make them feel comfortable:
   • Testimonials,
   • Credentials (Awards, Titles, etc.)
   • Social Proof (BBB, Chambers of Commerce logos, etc.)
   • Visible Customer Support Options
5. Overcome objections.  Your visitor has tried everything and seen it all.  Why will it work for the visitor? Why should they choose you?  What makes you unique?
6. Features, specifications, what you get.
   • Use checkmarks
   • Be factual instead of general.  Example: “30% Off” instead of “Prices Reduced” or “On Sale.”
7. Build up of value: price, compare to similar products, bonuses, guarantee…then state the cost.
8. Testimonials, again.
9. Call to Action.  The goal of landing page is to cause your visitors to take definite action. Whether it be ordering a product, entering email information, downloading software, or whatever, make it clear and unmistakable.  It can also help to remind the visitor again about the bonuses and guarantee.  Often, the call to action is in 2 places on the landing page: once near the top, and once near the bottom of the page.
10. Conclusion.  If you have an effective final note, include it in a PS and even a PPS.

Your landing page is a specific tool for identifying and attracting a visitor to do something.  You homepage and overall website pages are places where people come to learn more about you, but your landing page is the “Sales Backbone” of a website where you are asking and encouraging a visitor to do something.

Need a website checkup? Global Business Builders, a Houston based web site design, promotion and internet marketing company, offers a Free Professional Website Review and SEO Analysis Report.

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These 7 tips will help make your ongoing Search Engine Optimization efforts be more effective.

1. Get your keywords down.  Know what the Keyword Portfolio for your site will be.  Think broader keywords for the main pages, and more specific keywords for the subpages/interior pages.
2. Stay Focused.  Focus efforts on getting links from relevant sources.  If you are selling sofas, then a link on a children’s toys site is not helpful.
3. Keep on the campaign trail.  Big starts followed by long stops will cause you to lose momentum, and may hurt your link campaigns.  Rather than pushing months of effort into 4 weeks, keep it spread out over time.  This keeps the momentum and keeps your activity current in the index robots.
4. Limit or eliminate linking on websites  that have no link power.  Websites that have poor page rank, low quality, or use NoFollows (inactive links, no link power). Also, sites that have questionable activities like pop ups or virus warning are to be stayed away from.
5. Think broad and deep on the keywords used to promote your website. Think of broad themes as well as going deep around specific keywords.
6. When article marketing, a few high quality article directories is better than trying to syndicate across hundreds of directories.  Trying to push an article across hundreds of directories usually has less power than high quality directories.
7. Build links to your important internal website pages and popular blog posts, this is called deep linking. This will spread your SEO out throughout your website and not just your homepage.

Need a website checkup?  Get a Free Website and SEO Analysis Report  from Houston SEO Company Global Business Builders.

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