Posts Tagged ‘houston internet marketing’

Actually, the term Internet Marketing is a broad term.  It covers, well, any marketing activity on the internet. It could mean:

• Search Engine Optimization
• Pay Per Click
• Email Marketing
• Affiliate Marketing
• Social Media Marketing
• Mobile Media Marketing

Although it is true that all these activities are important, it is best to pick a niche and start to dominate.  Trying to market yourself as everything can sometimes get you nothing.  Trying to pick one area is difficult, but being the champion of one strategy and building your reputation is an important approach and it is an approach others can identify with better.

So, am I picking just one thing? Yes, Internet Marketing.  Well, I guess I didn’t learn much from my own advice…

Need to Get Found, Get Traffic, and Get Sales?

Our Houston Web Design and Houston Internet Marketing Services can help your business grow.

Call us at (281) 652-5500.

Technorati Tags: houston internet marketing, Houston Internet Marketing Consultant, houston web design, Houston Web Marketing

Ok, once your website assets are up, how to market and promote them?

Get your businesses found throughout the internet.

The strongest traffic comes from having a wide funnel across multiple channels on the internet, all leading to your business website. This involves traffic from these marketing activities:

1. Paid Advertising. Get your businesses on the first page of Google today with Pay Per Click advertising.
2. Search Engine Rankings (SEO). Optimize your internet assets to be high on the first page of Google. Blogs, Article Marketing, Forum Commenting, Blog Commenting, Video Marketing, and more.
3. Social Media. Bring pre-qualified leads to your website from Facebook.
4. Lists (build your own and/or promote to someone else’s list). Make an offer that requires a name and email be provided, this builds your leads and your relationships with future email marketing (Constant Contact).

Next, we want to consistently follow our game plan. Bursts of activity followed by inactivity signal inconsistency to the search engines.

Check out our promotion information at www.GBizBuilders.com

Technorati Tags: houston internet marketing, houston website marketing, houston website marketing company, houston website promotion

Effective marketing strategies are shifting from printed website internet marketing strategies. We know the good old days of relying on brochures or printed advertising are just about over.  Once a business has published a website, it’s time to perform website internet marketing to promote that online business.  In simple terms, on the internet a business needs to: Get Found. Get Traffic. Get Sales.

In Houston, companies looking for Website Internet Marketing options often choose Pay Per click Internet Marketing.  This option offers local advertising directly to those searching for your product or service, exactly at the moment they are searching.    It’s like putting your business card right in front of someone at the moment they want what you offer.

But PPC doesn’t work just like a magic bullet – you must constantly monitor, measure, and tweak your PPC campaigns to make sure they are profitable.  Here are 7 tips to help ensure Pay Per Click internet marketing success.

1. Choose specific keywords.  Be very precise in what words you use to trigger your ads appearing.
2. Make use of the different match types.  Broad match will trigger various interpretations of the keywords you bid on, phrase match is more specific but exact match only triggers your ad for that specific keyword.
3. Use negative keywords and negative keyword phrases.  Avoid showing up for words that aren’t relevant to your product or service.
4. Use the keywords in the headline or ad text.  Searched keywords that appear in the ad will be bold highlighted and will bring attention to your ad.
5. Have tightly grouped keyword types in Adgroups.  Group small sets of keywords into groups and focus the ad on those keywords.
6. Landing Page.  The landing page should be an extension of the ad.  What is said in the ad should be followed up in the landing page.
7. Track, measure and report.  Place the keyword conversion code on the website where the final action occurs, watch Click Through Rate, create several ads for adgroups and see which is the best performing, run Search Query reports to see what terms are being used… and more.

Take advantage of our experience in search engine pay per click internet marketing along with our unique knowledge of the Houston marketplace.  Get in touch with us for all your Houston Website Pay Per Click Internet Marketing needs.

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Although internet trends are hard to keep up with, it would be impossible to miss the Facebook trend sweeping the internet.  When originally launched in early 2004, it was only available to college students.  First Harvard, then Yale, etc..

When Facebook was opened to the general public, over 100 Million users joined within the first 9 months.  Today, there are over 300 Million users worldwide.

So, aside from the history lesson, what makes Facebook such an amazing platform?  It provides customization and network capability that is outstanding to use in business marketing.  The most used term nowadays is “Social Media Marketing.”

How?  Not everyone in an office likes to go out in the streets and network, or hit the phones and cold call.  But, most everyone likes to chat and interact in the comfort of their business or personal lives.

What are the steps?  At a high level, you start with these activities:

1. Create a Facebook Business page
2. Create a Custom Facebook Sales page
3. Request your contacts to “Like” or “Fan” your business site
4. Set a specific URL on Facebook, such as:  www.facebook.com/GBizBuilders
5. Begin growing your following, and start getting connected…and staying connected

Remember, that in getting people to connected, it’s important to be seen as someone that can be liked, trusted, and knowledgeable.  Information that shows you as an authority builds you as the “go to” person for your services.

Learn more by visiting Facebook Social Media Marketing and see how you can start using Social Media Marketing to generate leads for your business.

Technorati Tags: Facebook for Small Business, facebook social media marketing, houston, houston internet marketing, social media, social media marketing strategies