Often, I get asked what are some of the major methods for getting traffic to a website. This is very important because you want your site to be seen and to get traffic.  But you want quality traffic for major keywords that are relevant to your product or service.

The term Search Engine Optimization (or SEO) describes this method of getting your site visibility to your customers.  It involves getting high search engine ranking, preferably front page placement in the search results, for targeted keywords.  In SEO there are 2 major important factors involved:

1. On-page optimization with meta tags and internal website anchor text links
2. Off-page optimization with
- Quantity of incoming links
- One way anchor text links to your site is being used
- Domain power of the sites with your links (also called “authority” of the linking sites)

As you noticed in the 2 points above, link building is key.   Some methods for building links include
article marketing, blogs, press releases, getting listed on important web directories, etc.

So, that is a short look at SEO.  It’s a long term but is a major tool in website promotion.

Enjoy your holiday!

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