Global Business Builders Blog » Website Promotion

Free Website Internet Marketing Plan Outline

admin — Fri, 30 Jul 2010 14:16:36 +0000

Developing a great website internet marketing plan can help you with growing your business online. But to be effective, it is important to know the options and to know the order to follow to create a successful marketing plan. Below are general parts to consider in creating your marketing plan.

1. Gather your ideas:

Understand your keywords
Research your competitors
Developing your marketing message
Understanding your market
What are your marketing challenges

2. State your objectives

Your objectives declare what your end goals will be. And your strategies and tactics will be based on these objectives. Some ideas for objectives might include:

Increase brand awareness
Be above a certain competitor in the search engines
Overcome marketing challenges
Enhance client service in a particular way
Increase traffic to your website by a certain percent
Grow sales through website by a certain percent

3. Marketing Strategies
The Marketing Strategies set the general approaches that will be taken in order to achieve your objectives. If you are new to the internet, you will focus on Business Launch strategies. If you are already on the internet, you will focus on Business Expansion internet strategies. Example strategies could include:

Increase website visibility through website promotion
Position myself as an authority in my field
Develop relationships throughout the internet
Attract more customers through special offers

4. Marketing Tactics
Marketing Tactics are the way you will implement your strategies. These are the action steps of your marketing plan to be implemented.

Advertise my website with Google Adwords
Increase Search Engine Placement by optimizing my website for specific keywords
Develop a Facebook site and build followers
Create articles or a newsletter
Offer customers a discount for ordering through your website

Need help creating a website marketing plan? Global Business Builders, located in the Houston Metro area, offers expert service in all phases of your marketing plans.

The 4 Pay Per Click Keyword Match Types

admin — Sat, 26 Sep 2009 23:21:52 +0000

I’m often asked about the 3 pay per click keyword match types: Broad, Phrase, Exact. However, there is a match type which is considered the 4 match type: negative keyword match.

The interesting thing about negative keyword match type, is that it can be used to prevent your ad from showing up in a pay per click advertisement. As examples:

-job
-employment

The above keywords become “negative” when prefixed with the “-” sign. And anytime either of those keywords is used in a search query, then an advertisement would not show up. So, even if you had bid on a keyword phrase of “great home care” and someone entered this google search: great home care job, the advertisement would not be shown.

But what is real interesting, and also an advanced technique, is the use of a Phrase Negative Match or an Exact Negative Match. In Google Adwords, these capabilities are often lumped under a really strange term: Embedded negative match.

Here is an example:

You an advertiser selling new corvette merchandise puts a negative exact match on: -[new corvette]. In this example, if someone types in: new corvette parts or new corvette accessories, the merchandise could show up but not for someone just looking for a new corvette.

Carl
Global Business Builders

Top 20+ Internet Marketing, Website Promotion Activities

admin — Tue, 22 Sep 2009 04:15:11 +0000

Some of the Internet Marketing strategies for getting you traffic…which is your favorite?

Website
List Building
Video Marketing
Article Marketing
Exchange Links
Blog Marketing
Google Groups
Press Release
E-Zine Advertising
PPC Advertising
Webinars
Twitter
Facebook
LinkedIn
Offline Advertising
Squidoo
HubPages
Instant Sales Force: Affiliate Marketing
Forum Marketing
Contests
Link Directories, Directory Submissions
Social Bookmarking
One article is all that you need and you can build blogs on Blogger.com, WordPress.com, Webs.com, Weebly.com
RSS Directories: directories where you can submit your RSS feed URLs.
Pay someone to Blog about you

Website Promotion activites

Great Pay Per Click Keywords

admin — Thu, 05 Feb 2009 08:34:56 +0000

Without strong keyword research, your Google Adwords Pay Per Click advertising will fail. But, finding the right keywords to use in Pay Per Click advertising can be a confusing task. There are so many avenues to explore, and so many tools that proclaim themselves as being perfect for the job. But, keyword tools can fall short.

Keyword tools are important, but they are just a tool and don’t do the thinking. We must do the thinking to get the right keyword research approach. Then, keyword tools can be used to support the research directions our thoughts and understandings have led us to.

Not that keyword tools aren’t worth using, they are. But what’s more important is to use your own thoughts to getting into the “keyword conversation” in your target visitor’s mind. What is the problem they are trying to solve? What forums discuss their issues and what is important to them.

I talk more about the benefits of this different keyword approach to finding great keywords on the Global Business Builders website. Here is the link to the Best Adwords PPC keywords. Ultimately, the best Pay Per Click campaigns are created from the best keyword research approach.

Adwords Management

admin — Sat, 20 Dec 2008 03:35:41 +0000

Keyword research is a critical part of our Adwords Management Pay Per Click Services. In order to develop an effective keyword research campaign, we go broad and deep. Some of the questions to help develop a great broad and deep keyword list include:

What are the broad and specific types of products or services that you sell?
Who are some of your competitors?
How are your products or services different from your competitors?
What is your Unique Selling Propostion?
What are successful keywords you are using right now in PPC campaigns?
What are the keywords you use on your website? In your marketing literature?
What advertising are you doing now?
What is some of the internet buzz or currents trends about the industry you are in?

Going through questions such as these can help in coming up with the hot keywords that make sales for your product or service.

Global Business Builders

SEO – A Major Website Promotion Technique

admin — Thu, 27 Nov 2008 14:36:17 +0000

Often, I get asked what are some of the major methods for getting traffic to a website. This is very important because you want your site to be seen and to get traffic. But you want quality traffic for major keywords that are relevant to your product or service.

The term Search Engine Optimization (or SEO) describes this method of getting your site visibility to your customers. It involves getting high search engine ranking, preferably front page placement in the search results, for targeted keywords. In SEO there are 2 major important factors involved:

1. On-page optimization with meta tags and internal website anchor text links
2. Off-page optimization with
- Quantity of incoming links
- One way anchor text links to your site is being used
- Domain power of the sites with your links (also called “authority” of the linking sites)

As you noticed in the 2 points above, link building is key. Some methods for building links include
article marketing, blogs, press releases, getting listed on important web directories, etc.

So, that is a short look at SEO. It’s a long term but is a major tool in website promotion.

Enjoy your holiday!

Strategies For Long Term Traffic

admin — Mon, 17 Nov 2008 00:51:43 +0000

Long Term Traffic and sales techniques:
Sure, PPC programs like Google AdWords are great places to BUY traffic on the Internet, but while those strategies are at work, the next place to work toward are the techniques to get traffic longer term without paying for it…
Search Engine Optimization techniques: SEO is the method of getting traffic from search engines by appearing high in the search engine results for targeted keywords. The higher – and more often – a website shows up in a search result, the more visitors will visit that site. SEO is a top strategy for longterm traffic to your website. It can take 6 – 12 months, or longer, to reach some of the top placements on the search engines. Below, some of the techniques for SEO are discussed:
• SEO using website Keywords: Within your website, emphasize the keywords you want to be indexed with on the search engines. This is done using your keywords in the Title tag of the website, the Meta description and keywords tags, and by repeating your content at the beginning and throughout your website.
• SEO using Link Building techniques: What is done off of your website is tremendously important to your website’s Page Rank and Search Engine Placement. Offsite content building, directory submission and other techniques which will build back links to your site – demonstrating your site’s importance to the search engines.
• Article Marketing: Another off-website method for building back links to your site and increase your site’s relevance and importance to the search engines. Starting a viral article marketing campaign is a great way to get traffic, you will need to create an article generating machine to give this strategy the time needed to faithfully write/acquire articles and distribute them to websites and editors on a regular basis.
Other long-term traffic strategies that also give links to your site and build importance with the search
engines:
• Social Media Marketing: Pre-sold traffic to your site! MySpace, Scribd or other social media sites can get your customers familiar with your business, your ideas and thoughts, and win trust with potential customers. When that trust is created, they often become sold before going to your website. This important strategy also builds the natural ranking and search engine placement of your site.
• Press Releases: Let everyone know your big news! Great for announcing your latest products or services, special offers, or other newsworthy events. Establish your brand and get customer mindshare. We will discuss your activities and draft articles to be submitted upon your
approval. Our expertise is in knowing how to do it and what to avoid!

• Blog Marketing and RSS feed: A Blog (coming from the word “Weblog” usually shortened to blog) is a sequential discussion of a topic or topics usually showing earlier ones first. Why is it important to your business? The blogging websites where your business topics are posted and discussed have great traffic which can be directed to your website. Also, the search engines give importance to your website if these articles are written with a certain structure. Setting up a blog and RSS feed is a solid strategy, but can be a lot of work.
• Utilizing viral traffic networks such as Traffic Swarm can bring lots of traffic to any site. This is recommended to get long term traffic for free. The effectiveness of any such “traffic network” typically converts into sales at a lower percentage than traffic that comes from sources such as search engines, articles or personal recommendations, but is still very worthwhile.
Start your own affiliate program:
• Create your an Affiliate Program for your product/service: Have you considered taking advantage of affiliate marketing to sell your products or services? Add affiliate marketing and create a virtual team by tapping into the hundreds of thousands of people selling products and services as affiliates. This is the marketing wave sweeping the Internet and delivering results with no payout until sales are made!

Strategies For Getting Immediate Website Traffic

admin — Mon, 17 Nov 2008 00:49:01 +0000

Traffic Right Now techniques:
After the website is up and submitted to directories and search engines, the Internet Marketing/PPC activities would be the best next step for the short-term to get traffic right away. Realize, though, that once the PPC campaigns stop, often so does the traffic. Here are some of the tools of Internet Marketing/PPC.
• Pay Per Click and Search Engine Marketing: Setting up and promoting with a Pay Per Click (PPC) advertising campaign can bring immediate traffic to your website. Promote your products and services on some of the highest traffic sites on the Internet: search engines, social media sites with high traffic, etc…
• Email Marketing: Still a very powerful tool to those who have opted in to receive special offers.
• Banner Advertising: Run ads about your products or service. There are advertising options across the entire Internet.
• Video introductions or animation about your site, placed on other sites. How about a personal greeting to your potential customers? Pictures and words can tell and sell like nothing else!
Encourage repeat visits:
• Add a newsletter to your website to capture names and emails from visitors. Building customer lists allows you to communicate with visitors and turn them into customers. Studies have shown that many visitors will visit your site more than 4 times before they buy.
• Forum or discussion areas on your site: Forums can be a powerful tool for letting the visitor interact and spend time on your site. This can get visitors to stay and visit your website longer.
• Contests or Special Offers: Ever won anything? Doesn’t it feel great to win contests or get something free. This strategy, done the right way, can bring great traffic and can result in great sales.

12 Tips For Picking What To Sell

admin — Sun, 19 Oct 2008 17:09:56 +0000

What questions are asked, what is the information we need to know about finding markets? The more
you know about the specific questions you want answered, the better shape you are in. We will provide insights to the questions of when, where, who and what, and why people buy.
OK, now on to the tips…
1. Stay focused with your product or service. Perform research to determine the specific target market for your products or services. What is being sold and to whom and for how much. The key is to stay focused on what you are selling, don’t try to diversify too broadly.
2. Who is the customer? What are their preferences? When, where and how do they typically buy? Learn your customer and their emotional buttons for making purchasing decisions. Market Research resources for this type of information: http://www.census.gov/ or http://www.uschamber.com/sb/default.htm
3. Do you need to obtain a general feel for how key target buyers think about your product/service
category and its various types of items, brands, and buying occasions? If so, talk to your potential customers and clients. What issues are troubling them? Why do they buy? What is their motivation? Ask yourself, “How might their answers impact my online business or be an opportunity for my online business?”
4. Ask yourself, where will you position your online business in the market? How do you want to position your product or service in order to create a Unique Service/Product Offering?
5. Best Sellers. Do a search on best sellers. Many e-commerce sites have a special section discussing their best sellers. Here is eBay: http://product-index.ebay.com/best_selling_1.html .
6. Learn the Pay Per Click costs of the keywords related to your product or service. For this you will need a Google AdWords account, or some other tool that utilizes Google data to learn how much it costs for keywords you want to use for your product or service.
7. Experiment and test. Launch an Email campaign or a PPC campaign to experiment and test your market. At one time, huge companies, statistics and bank accounts were needed to learn about markets before any launch was done. Just think about companies who used catalogues and direct mail, who had one shot to make it rich because a mail out cost BIG money. But, nowadays, an email or PPC campaign is VERY affordable.
8. Do a search on “Free” plus your product or service. Be careful not to start your business selling products or services that are offered for free. This is sometimes overlooked, but all the excitement and passion in the world won’t get people to buy if the product/service is available for free or at a very low cost.
9. Build an online business and progressively grow it in the direction that shows promising market potential. Create a directory website. Then, expand your website and promote affiliate products or services. Next, you can grow your website into a content site with specific categories and move up to selling drop shipped products.
10.Keyword Research. Utilize search engine data to see how often and in what combinations people are searching for your product or service.
11.Start multiple sites. Maybe start a niche site, an affiliate site, and a content site all together and learn which one is the most rewarding.
12.Who is the competition? Enter the product or service in a Google search and see how many webpages come back. What are they selling, specifically? When, where and how are they selling and to whom? Take a look at how many sponsored ads are running for that product or service.

13.Look at what is reviewing well in magazines, comparison sites, social media sites (such as Digg, Technorati), and on blogs. Great reviews will mean the product or service has a good potential and probably a good future!
Global Business Builders, LLC
www.gbizbuilders.com