Archive for the ‘Social Media Marketing’ Category

Social Media Marketing on Facebook is about online engagement, and developing loyalty. It is a tool to help you leverage your networking skills. Success on Facebook involves some of the age old relationship building techniques, as well as some new and creative approaches using this new social media platform.  Here are 6 strategies for succeeding with Facebook marketing.

1. Facebook marketing requires communicating, not hard sell advertising.  Make yourself an authority to your followers, and they will stay with you and recommend you to others.
2. Your office staff can help market your business from their desks.  Your office staff members can use your Facebook business page to stay in touch and to promote your business to others. Train the office staff to provide great original content, or to republish useful content that is relevant to your target audience.
3. Ask your personal Facebook friends to fan/like your business page.  The warmer the connection to your business, the better the chance for success.
4. Advertise on Facebook.  Advertising on Facebook can be a great boost to your marketing effort.  You can select your ad to show up for particular locations, age groups, education levels, and even hobbies or interests.  You can link the ad to go out to your website, or to go right to your Facebook business page.  Also, you can set your daily budget and control how much you want to spend in a day for advertising.
5. Create an event.  Conduct a webinar, host a business network meeting in your office, create a contest, survey, quiz or other event for your target audience.  These strategies can put you in the middle of activities with people who need your product or service.
6. Create a custom business page which encourages people to take action.  Action to call you, to get a quote, to download your company brochure, or other specific actions.

Just as in relationship building and in-person marketing, Facebook marketing is not a once and done effort.  A Facebook business page is a lasting online asset, and the ongoing engagement you create is what will bring success to your business.

Although internet trends are hard to keep up with, it would be impossible to miss the Facebook trend sweeping the internet.  When originally launched in early 2004, it was only available to college students.  First Harvard, then Yale, etc..

When Facebook was opened to the general public, over 100 Million users joined within the first 9 months.  Today, there are over 300 Million users worldwide.

So, aside from the history lesson, what makes Facebook such an amazing platform?  It provides customization and network capability that is outstanding to use in business marketing.  The most used term nowadays is “Social Media Marketing.”

How?  Not everyone in an office likes to go out in the streets and network, or hit the phones and cold call.  But, most everyone likes to chat and interact in the comfort of their business or personal lives.

What are the steps?  At a high level, you start with these activities:

1. Create a Facebook Business page
2. Create a Custom Facebook Sales page
3. Request your contacts to “Like” or “Fan” your business site
4. Set a specific URL on Facebook, such as:  www.facebook.com/GBizBuilders
5. Begin growing your following, and start getting connected…and staying connected

Remember, that in getting people to connected, it’s important to be seen as someone that can be liked, trusted, and knowledgeable.  Information that shows you as an authority builds you as the “go to” person for your services.

Learn more by visiting Facebook Social Media Marketing and see how you can start using Social Media Marketing to generate leads for your business.