1. Get your keywords down.  Know what the Keyword Portfolio for your site will be.  Think broader keywords for the main pages, and more specific keywords for the subpages/interior pages.
2. Stay Focused.  Focus efforts on getting links from relevant sources.  If you are selling sofas, then a link on a children’s toys site is not helpful.
3. Keep on the campaign trail.  Big starts followed by long stops will cause you to lose momentum, and may hurt your link campaigns.  Rather than pushing months of effort into 4 weeks, keep it spread out over time.  This keeps the momentum and keeps your activity current in the index robots.
4. Limit or eliminate linking on websites  that have no link power.  Websites that have poor page rank, low quality, or use NoFollows (inactive links, no link power). Also, sites that have questionable activities like pop ups or virus warning are to be stayed away from.
5. Think broad and deep on the keywords used to promote your website. Think of broad themes as well as going deep around specific keywords.
6. When article marketing, a few high quality article directories is better than trying to syndicate across hundreds of directories.  Trying to push an article across hundreds of directories usually has less power than high quality directories.
7. Build links to your important internal website pages and popular blog posts, this is called deep linking. This will spread your SEO out throughout your website and not just your homepage.

Need a website checkup?  Get a Free Website and SEO Analysis Report  from Houston SEO Company Global Business Builders.

You see, RSS stands for Really Simple Sindication (sometimes it’s referred to as Rich Site Summary) and it is a tool for syndicating content (sending content out) to sites that give news feeds or bulk feeds of information.

How to do it for Blogs?

1. You need to have your blog in “Feed” form

2. You need a feed reader to send your feed out to feed syndication sites

To put it in easy terms:  in most cases, just add /feed to your blog.  Then choose a feed reader (such as Yahoo) that will send it out.

As an example, my blog feed is at:  http://www.GBizBuilders.com/blog/feed

I would take that and enter it at www.feedburner.com , then choose one of the RSS readers that come up after I’ve entered it.

That’s a quick look…

Carl

Global Business Builders and Houston Internet Marketing

1. Website
2. List Building
3. Video Marketing
4. Article Marketing
5. Exchange Links
6. Blog Marketing
7. Google Groups
8. Press Release
9. E-Zine Advertising
10. PPC Advertising
11. Webinars
12. Twitter
13. Facebook
14. LinkedIn
15. Offline Advertising
16. Squidoo
17. HubPages
18. Instant Sales Force: Affiliate Marketing
19. Forum Marketing
20. Contests
21. Link Directories, Directory Submissions
22. Social Bookmarking
23. One article is all that you need and you can build blogs on Blogger.com, WordPress.com, Webs.com, Weebly.com
24. RSS Directories: directories where you can submit your RSS feed URLs.
25. Pay someone to Blog about you

Website Promotion activites

This issue is, when multiple URLs exist for the same home page, search engines count these links separately, spreading the linking benefit (PageRank) among the different home page URLs. This means that the number of links to the home page are minimized, thus worsening your position in search results and weakening the SEO effort for the home page, and indirectly for all subpages from the homepage (since internal links won’t transfer as much link power to the subpages).

The issue is generally knows as “The Canonical Home Page issue.”

It is best to have a 301 redirect to the page you want to get all of the “link love.”  It is best only to refer to your domain as one or the other when using the domain name in an anchor text link off site.

Below is an article which gives great information on this topic.

http://www.seowhitehats.com/2009/03/10/canonical-home-page-issues.html

So, if you can put both www.yourdomain.com and yourdomain.com in the URL and see your site, and you’ve done some off site link buildig, you may have an issue and could benefit from the solution above.

Carl

Global Business Builders