Archive for the ‘SEO’ Category

In today’s day and age, people check out the website before trusting a company. If a website seems legitimate enough then there is a big chance for you to close deals and grow your business through internet leads and sales.

To get those leads and sales on the internet, there are 2 simple but firm requirements. They are:

1. A website needs to get a response.
and
2. The website needs to get targeted traffic.

Requirement 1:

If you are getting traffic, but no response, what could be the problem? Ask yourself:

• Do you hate your website so much, even you don’t want to visit it?
• Is your website dull, boring and unexciting?
• Is it so wordy that no one would bother to read the text no matter how informative it is?
• Are the photos totally unprofessional looking?
• Do you have a “Call to Action” where you ask the visitor to do something, or make a desirable offer for them to?
• Is your phone number easy to find?

Your website must be done is such a way that potential clients would like to stay and explore the site. The content must be appealing and the visitor must do something while visiting.

Requirement 2:

You need to get traffic to your website.  Your website can be one of the best out there and people would love to explore it – if it wasn’t invisible. This is the hard truth that most website designers have to face: it is not enough for websites to simply exist. Although it is great to have a website that is very well designed, that is just not enough. There must be traffic in your website otherwise, even the best designed website would fail.

Your website needs to have traffic, but not just any form of traffic. What you need is the traffic from people who actually care about your products and services. That way, your efforts online would not be in vain.

The search engines help with getting you targeted traffic.  With work, your website can show up for keywords important for your product or service.  The activities of getting ranked in the search engines for your keywords is known as Search Engine Optimization.  Through the right activities, you have a chance to be high on the first page of the search engines for your keywords.  These Search Engine Optimization for Sales techniques include:

• On-page optimization: be sure to optimize your website meta tags, keyword density, and site structure.
• Off-page optimization:  building links off of your website helps your site appear popular on the internet.  To improve your targeted traffic, choose to build links on forums, article sites, blog comments and other places that are relevant to your product or service.

At Global Business Builders, our Houston Web Design Company and Search Engine Optimization for Sales Services integrate the 2 important concepts in order to turn the website into a money making machine. When those 2 requirements are fulfilled and the leads and sales flowing in, you will be surprised that your online business may as well your best money making venture to date.

Technorati Tags: houston search engine optimization, houston SEO, houston web design, houston website marketing, search engine optimization for sales

Tags, tags tags.  What?  What’s a tag?  Header tags, title tags, and description tags to name a few.

1.  Header tags are the large headlines used on a website page.  H1 is the largest, H2 and H3 are smaller in font size.  These header tags allow website visitors to quickly take in important information on a webpage. Yes, it makes it simpler for a reader to scan and grab information, and makes them stay or “stick” on the website a little longer.  Also, the search engines also take a look at what is being emphasized on the webpage.

So, the “header tag” is one of the places to perform SEO and can help boost a website’s search engine placement, while at the same time keeping the visitor interested in “stick”ing around.

2.  In the same way, Bold and Italicized words stand out to website visitors and to the search engines. And again, if information is quick to grab a viewer’s interest, the longer the viewer will stay on a website.

3.  Did you know that the Title Tag is what is used by the search engine in the search engines’ listing?  That’s right, start right away with getting the user interested from the moment they see your search engine description. And, every website page should have a different title tag with information related to what appears on that page. And, the more interesting the title, the better chance to grab a visitor’s interest. And, of course, the search engines put emphasis on the content of a title tag in how they index the website.

4.  What else grabs a visitor’s interest and keeps them “stick”ing around?  Great content. The words on a website page should read easily and give valuable information. Pictures, diagrams, and video also help in the visitor’s experience.

Google likes all of these elements on a website.  It shows care and effort was given to the information and the message on the webpage.

5.  Lastly, it’s extremely important to use fresh, unique content on the webpage.  High search engine placement for your site’s keywords is not likely with copied or duplicate content.  You can use Copyscape.com to test if your content is unique.

Spend time and care in writing unique content, or hire our Houston Texas Website Marketing and SEO Placement Firm to assure your high search engine ranking success.

Technorati Tags: houston SEO, houston website marketing, placement search engine optimization seo services, sem placement, seo placement, seo placement firm, seo position

Creating your SEO plan and working through the details is very important. However, just avoiding some of the most common mistakes helps get things off to the right start.
Here’s a list of 5:

1. Flash.  In spite of how cool that sparkle and glitter seems, Flash is not optimized to be understood by Google when indexing your site.
2. Image ALT tags.  Remember to describe your website images with optimized words in the ALT description tag.  This helps give keyword information that helps search engines index your site.  Remember, Google actually allows images to be searched all on their own.
3. Don’t keyword spam.  Repeating the keywords too often in your website content can be seen as keyword spamming, and actually hurt your sites ranking for those keywords.
4. Create unique content on your website.  In an effort to reduce the machines needed to store website index information, search engines like to ignore webpages and even entire websites that have duplicate content.
5. Learn how to fill in the TITLE and DESCRIPTION tags of your website.  And, it’s usually not enough to fill in your company name since this is usually not the way people are searching for your product or service.

Hope these short tips help you in your efforts.  For more information you can check our Houston Small Business SEO Agency Website.

Technorati Tags: Houston SEO Agency, Houston SEO Marketin, Houston Small Business Advertising, Houston Small Business SEO Company, Houston Web Marketing, houston website marketing

Small Businesses need marketing and advertising.  One of the strategies of marketing and advertising on the internet is through Search Engine Marketing.  This internet technique describes Search Engine Marketing and Pay Per Click Advertising.

The SEO process involves “best practices” for getting your website or other internet asset to appear high in the search results for relevant keywords to your business.

Google Adwords is the most popular way for Houston business owners to get onto the first page of Google in a very short amount of time… often the same day if the advertising campaign is designed correctly.

Keyword research is the foundation of successful Pay  Per Click advertising and of an effective Search Engine Optimization strategy.

Our Houston Small Business Search Engine Marketing Agency offers both services and more.  Take a look and learn more…here for Houston Small Business Pay Per Click Advertising and here for Houston Small Business Search Engine Optimization.

Technorati Tags: houston search engine marketing, houston search engine marketing agency, houston search engine optimization, houston web design, search engine marketing, search engine marketing agency, SEO, small business ppc advertising, small business search engine marketing, small business seo

Your web site is up and running for some time, but you don’t know why the search engines aren’t displaying your site in the results pages. Regardless of what keywords you type in, you just can’t discover your web sites(s), what could possibly be the problem?

Generally, concerning search engines, if your web site isn’t showing up whatsoever, the issue is probably search engine optimization or SEO. Search engine optimization is the art of preparing your web site search engine friendly. This means that you make your website search engine friendly by keyword optimizing some of the key locations on a website page.

Search engines like Google search for the following (partial list) factors when it spiders or crawls (looks at) a web site:

1.) Title Tag of the page
Search engine looks into the code of you web page to read what the topic of your web page is. What it reads is called the title tag and this can be what exhibits up in the top of one’s browsers window whenever you visit a web site.

2.) Description  Meta Tag
Search engines also study the description you give for the page inside the description Meta tag of the web site. This is what you read as a description once you do a search engine search and view the results pages. Should you really don’t provide a description Meta tag; a search engine will generally use the primary paragraph of your page to describe it. That is something you do not want given that you want to offer a succinct but curiosity developing description of the page that also exhibits relevance for the searcher to obtain them to go to your site.

3.) Keywords in Meta Tags of the page
Search engines like Google pay certain interest to the keywords Meta tag of one’s web page. Similar to the description tag in format, the keywords and phrases Meta tag tells the search engine what search terms your page is about including pets, dogs, Irish setters, this way the search engine can rank your page when it comes to significance or relevance when an individual does a search for “Irish Setter Dogs As Pets”. When defining the keywords to your page, attempt to only target a maximum of three per page and ensure that the keywords you’re using in fact exist in your net page at the beginning paragraph, middle of the body and ending paragraph of the page.

Learn more at Houston Website Design Company SEO Best Practices.

Technorati Tags: houston corporate website design, Houston Website Design, on page website SEO, website design best practices

Need more traffic to your website?  Our Houston company provides keyword research and search engine optimization services  for top search engine placement.  Thousands of searches are done every second on search engines.  Search engines are the top source for getting traffic to your website, and high placement on the search engine results page can bring you great traffic.

What is critical for getting found on high on the search engines?  Quality Keyword Research and Search Engine Optimization.  Getting high rankings on the search engines comes down to performing quality keyword research, and in knowing how to apply the keyword research to search engine optimization. Get ranked for the right keywords and you will get the targeted traffic you want.

Step One for high search engine rankings. What keywords do you use?

1. Target keywords that pull good traffic.  What good is ranking for keywords that don’t get used in searches?
2. Go after keywords that you have a chance to rank for.  Let’s face it, some keywords have so much competitiion, it is beyond the reach of those without huge resources.
3. Target keywords that are used by someone ready to buy or that have “buyer intent.”  There is a difference between “buy” keywords and “informational” keywords. For instance, broad, one or two keyword phrases are usually used by searchers just seeking information.

Step Two for top placement on the search engines:  Once the keywords are selected, then they are used for SEO activities.

1. Use your keywords in the appropriate places on the web page(s).  This is “On-Page” SEO.
2. Then use the keywords in links referring back to your website.  These are called “Anchor Text” Backlinks.  This is “Off-Page” SEO. Search engines like backlinks, they are seen as a popularity vote for your website.  They like to see lots of them and they like to see them from all over the place.

In summary, using the right keywords along with on-page and off-page SEO can help you get top search engine placement, increase your traffic, and rocket your online business success.  Visit our company website to learn more about keyword research and Houston search engine optimization promotion services for top search engine placement.

Technorati Tags: houston SEO, houston SEO services, search engine promotion service, search engine promotions, search engine ratings, small business search engine optimization, website optimization search engines

These 7 tips will help make your ongoing Search Engine Optimization efforts be more effective.

1. Get your keywords down.  Know what the Keyword Portfolio for your site will be.  Think broader keywords for the main pages, and more specific keywords for the subpages/interior pages.
2. Stay Focused.  Focus efforts on getting links from relevant sources.  If you are selling sofas, then a link on a children’s toys site is not helpful.
3. Keep on the campaign trail.  Big starts followed by long stops will cause you to lose momentum, and may hurt your link campaigns.  Rather than pushing months of effort into 4 weeks, keep it spread out over time.  This keeps the momentum and keeps your activity current in the index robots.
4. Limit or eliminate linking on websites  that have no link power.  Websites that have poor page rank, low quality, or use NoFollows (inactive links, no link power). Also, sites that have questionable activities like pop ups or virus warning are to be stayed away from.
5. Think broad and deep on the keywords used to promote your website. Think of broad themes as well as going deep around specific keywords.
6. When article marketing, a few high quality article directories is better than trying to syndicate across hundreds of directories.  Trying to push an article across hundreds of directories usually has less power than high quality directories.
7. Build links to your important internal website pages and popular blog posts, this is called deep linking. This will spread your SEO out throughout your website and not just your homepage.

Need a website checkup?  Get a Free Website and SEO Analysis Report  from Houston SEO Company Global Business Builders.

Technorati Tags: Free Professional Website Review, houston, houston seo company, houston seo tips, search engine optimization services, SEO, SEO Analysis Report, seo company, seo firm, seo marketing services

RSS is a way to post your information on any site that posts RSS content.  So what?  There are literally thousands of sites that post RSS content.

You see, RSS stands for Really Simple Sindication (sometimes it’s referred to as Rich Site Summary) and it is a tool for syndicating content (sending content out) to sites that give news feeds or bulk feeds of information.

How to do it for Blogs?

1. You need to have your blog in “Feed” form

2. You need a feed reader to send your feed out to feed syndication sites

To put it in easy terms:  in most cases, just add /feed to your blog.  Then choose a feed reader (such as Yahoo) that will send it out.

As an example, my blog feed is at:  http://www.GBizBuilders.com/blog/feed

I would take that and enter it at www.feedburner.com , then choose one of the RSS readers that come up after I’ve entered it.

That’s a quick look…

Carl

Global Business Builders and Houston Internet Marketing

Technorati Tags: Blog SEO, Content Syndication, RSS, RSS for Blogs

Some of the Internet Marketing strategies for getting you traffic…which is your favorite?

1. Website
2. List Building
3. Video Marketing
4. Article Marketing
5. Exchange Links
6. Blog Marketing
7. Google Groups
8. Press Release
9. E-Zine Advertising
10. PPC Advertising
11. Webinars
12. Twitter
13. Facebook
14. LinkedIn
15. Offline Advertising
16. Squidoo
17. HubPages
18. Instant Sales Force: Affiliate Marketing
19. Forum Marketing
20. Contests
21. Link Directories, Directory Submissions
22. Social Bookmarking
23. One article is all that you need and you can build blogs on Blogger.com, WordPress.com, Webs.com, Weebly.com
24. RSS Directories: directories where you can submit your RSS feed URLs.
25. Pay someone to Blog about you

Website Promotion activites

Technorati Tags: Internet Marketing, online marketing, SEO, Website Promotion, website visibility

Ever wonder what the impact is for having www.domain.com name AND domain.com (without the www)?

This issue is, when multiple URLs exist for the same home page, search engines count these links separately, spreading the linking benefit (PageRank) among the different home page URLs. This means that the number of links to the home page are minimized, thus worsening your position in search results and weakening the SEO effort for the home page, and indirectly for all subpages from the homepage (since internal links won’t transfer as much link power to the subpages).

The issue is generally knows as “The Canonical Home Page issue.”

It is best to have a 301 redirect to the page you want to get all of the “link love.”  It is best only to refer to your domain as one or the other when using the domain name in an anchor text link off site.

Below is an article which gives great information on this topic.

http://www.seowhitehats.com/2009/03/10/canonical-home-page-issues.html

So, if you can put both www.yourdomain.com and yourdomain.com in the URL and see your site, and you’ve done some off site link buildig, you may have an issue and could benefit from the solution above.

Carl

Global Business Builders

Technorati Tags: Page Rank, SEO, URL