Archive for September, 2010

Effective marketing strategies are shifting from printed website internet marketing strategies. We know the good old days of relying on brochures or printed advertising are just about over.  Once a business has published a website, it’s time to perform website internet marketing to promote that online business.  In simple terms, on the internet a business needs to: Get Found. Get Traffic. Get Sales.

In Houston, companies looking for Website Internet Marketing options often choose Pay Per click Internet Marketing.  This option offers local advertising directly to those searching for your product or service, exactly at the moment they are searching.    It’s like putting your business card right in front of someone at the moment they want what you offer.

But PPC doesn’t work just like a magic bullet – you must constantly monitor, measure, and tweak your PPC campaigns to make sure they are profitable.  Here are 7 tips to help ensure Pay Per Click internet marketing success.

1. Choose specific keywords.  Be very precise in what words you use to trigger your ads appearing.
2. Make use of the different match types.  Broad match will trigger various interpretations of the keywords you bid on, phrase match is more specific but exact match only triggers your ad for that specific keyword.
3. Use negative keywords and negative keyword phrases.  Avoid showing up for words that aren’t relevant to your product or service.
4. Use the keywords in the headline or ad text.  Searched keywords that appear in the ad will be bold highlighted and will bring attention to your ad.
5. Have tightly grouped keyword types in Adgroups.  Group small sets of keywords into groups and focus the ad on those keywords.
6. Landing Page.  The landing page should be an extension of the ad.  What is said in the ad should be followed up in the landing page.
7. Track, measure and report.  Place the keyword conversion code on the website where the final action occurs, watch Click Through Rate, create several ads for adgroups and see which is the best performing, run Search Query reports to see what terms are being used… and more.

Take advantage of our experience in search engine pay per click internet marketing along with our unique knowledge of the Houston marketplace.  Get in touch with us for all your Houston Website Pay Per Click Internet Marketing needs.

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Quick thought from our  Houston area Google pay per click campaign management company.   When I use Adwords Pay Per Click to advertise clients businesses, the first thing I have to do is understand what the market is and who the customers are for the product or service being offered.

Look at the Market, Not the Product.

Selling online training, vitamin supplements, bookkeeping services, or iphones?  Not the thing to focus on.

Here’s the thinking we often follow:  “I have something I want to sell on the internet.”  And away we go trying as hard as we can to promote that product, giving endless details and tiresome information about the product or service that is offered.  But, the subject matter of what you are selling – a product, a service, whatever – is not what matters.

What is it that matters most?  Markets Matter Most
When selling on the internet, whether it’s PPC advertising, Facebook business pages, a website or other digital asset, the marketing message you deliver should focus in on the market.  Figure out all you can about the market (the vertical) for your product or service, then learn how to think like someone searching for your product or service.

An Example:
Taking a look at any fat loss product:  Acai, ColonCleanse, Detox, etc… Now, think market = Diet and Weight Loss Market.

Let’s look at how someone will search for a product or service in that Market

Now, you have to think like the person who is entering a search in the Diet and Weight Loss Market.  Think of how someone felt when they can’t fit in a favorite dress or suit.
•  What keywords will be used:  Weight Loss Supplements, Increase Energy, Get a Beach Body, Get ripped abs, lose belly fat, etc…
•  What stage are they in the sales cycle? Someone entering “How to lose weight” is seeking information, but someone entering “Hoodia 60 pill package with free shipping” is looking to buy.

My point? What we are doing here is choosing the Weight Loss Market, not just a product. The market determines how you will promote your product or service.

So remember, look at your product or service within the overall market it plays in, then put yourself in the mind of the customer in that market, and let your product or service deliver what the customer wants.

Carl Loop is a Houston Adwords Pay Per Click Professional, and invites you to find out how to market your product or service directly to people searching for it.

Want to Get Found? Get Traffic? Get Sales? Go to Global Business Builders at http://www.gbizbuilders.com/pay-per-click/ppc-services.html

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Now, Google is in the “Prediction” business. Have you noticed how when doing a Google search, results are shown as you type? This is Google Instant.

Google believes that predicting the words as you type them is an enhancement to your Search Experience. For instance, you don’t even have to press enter, since the results come up before an enter key is ever pressed.

Not yet available on mobile searches, but on its way.

Looking for Pay Per Click advertising help? Go here to see our Local Google Pay Per Click services and get on the 1rst page of Google today.
Learn more about Google Instant here. Do you like how Google “predicts” your search?
Leave a comment…

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What Makes a Killer Landing Page?

Landing pages are specifically used as the place one arrives when clicking on an advertisement, such as a Pay Per Click advertisement on Google.  And, since one arrives or “lands” there from a Pay Per Click advertisement, the ad text and the content on the landing page should match and reinforce each other.

First, see the landing page as a guided tour for the visitor. Starting with the headline, and moving the visitor’s eyes along the page towards the desired call to action exit. Remove sidebars, eliminate or minimize navigation, extra links, or other distractions.  Keep the focus and stay in control of your guided tour.

What’s on the visitor’s mind?  Build your landing pages for a specific target visitor. Do not construct the page for anyone else—generic and broad pages are proven to fail.  Think like your visitor, and answer the things on your visitors mind:

• “Is this what I’m looking for?”
• “How can this help me?”
• “Should I click the back button?”
• “Does this look trustworthy?”
• “How much time is this going to take?”

Formatting and presentation:

• Bullet points work well online, to help communicate the benefits of a product or service. People skim read on the web. Use bold text to reinforce key messages.
• Keep it short and to the point. Paragraphs should be no longer than three lines, with one idea per paragraph.

Parts of a landing page:
An effective landing page usually has the following elements in the order or in some slight variation of the order below:

1. Headline.  Fit the headline on one line, large type. Red is a common color.
2. Benefits, benefits, benefits.  How will it help me save time, make money, see the world in a different way.  Benefits pinpoint a desired feeling or state of mind.  “Look years younger” is a benefit statement.  “4 door sedan” is a feature.
3. Introduction.  Who am I that you should listen to me?
4. Your credibility.  All these ease the mind of your visitor and make them feel comfortable:
   • Testimonials,
   • Credentials (Awards, Titles, etc.)
   • Social Proof (BBB, Chambers of Commerce logos, etc.)
   • Visible Customer Support Options
5. Overcome objections.  Your visitor has tried everything and seen it all.  Why will it work for the visitor? Why should they choose you?  What makes you unique?
6. Features, specifications, what you get.
   • Use checkmarks
   • Be factual instead of general.  Example: “30% Off” instead of “Prices Reduced” or “On Sale.”
7. Build up of value: price, compare to similar products, bonuses, guarantee…then state the cost.
8. Testimonials, again.
9. Call to Action.  The goal of landing page is to cause your visitors to take definite action. Whether it be ordering a product, entering email information, downloading software, or whatever, make it clear and unmistakable.  It can also help to remind the visitor again about the bonuses and guarantee.  Often, the call to action is in 2 places on the landing page: once near the top, and once near the bottom of the page.
10. Conclusion.  If you have an effective final note, include it in a PS and even a PPS.

Your landing page is a specific tool for identifying and attracting a visitor to do something.  You homepage and overall website pages are places where people come to learn more about you, but your landing page is the “Sales Backbone” of a website where you are asking and encouraging a visitor to do something.

Need a website checkup? Global Business Builders, a Houston based web site design, promotion and internet marketing company, offers a Free Professional Website Review and SEO Analysis Report.

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